Innovation or gimmick? The conversation behind truly memorable events
In each episode, we will share with you the latest event trends, expert interviews, and thought-provoking discussions. We will also share stories, insights, and provide practical advice. Whether you are an event strategist, marketer, or creative producer, you will find inspiration and practical takeaways designed to elevate your work.
What does innovation really mean in the live events industry? How do event professionals balance creativity with commercial reality? And what separates genuine innovation from a gimmick when designing unforgettable audience experiences?
In this episode, Michael Collie is joined by Philippa Dobby, TTA’s 3D Designer, and Adam Parry, Founder of AMP Events, to explore what innovation really looks like in today’s event landscape. From AI and immersive technology to attendee journeys and personalisation, they share practical insights on creating event experiences that engage audiences, solve challenges, inspire and deliver results.
Discover why the most successful events start with a clear purpose, how small changes can create lasting impact, and why the best innovation isn’t about technology alone. It’s about designing experiences people remember long after the event is over.
Guests:
Philippa Dobby – TTA’s 3D Designer
Adam Parry – Founder of Event Tech Live and AMP Events