Demonstrating the wow factor for Thermomix
When TTA won a competitive pitch to manage the logistics for the demonstrator event of this premium kitchen appliance manufacturer, there was a whole lot more to the brief than initially met the eye.
Kitchen innovator, Thermomix, exclusively sells direct to the public via a network of independent consultants who showcase the unique capabilities of its premium appliance to customers in their homes.
Following a successful competitive pitch, TTA was appointed to manage the logistics for its inaugural UK and Ireland demonstrator event. The initial brief was an anniversary celebration of the UK and Ireland division within the global Thermomix group. But as the planning progressed, it became apparent that the event was also a key element of a highly confidential internal strategy to unveil a brand new Thermomix model to demonstrators across the globe simultaneously.
The TTA experience
As details emerged surrounding the launch, we needed to operate under strict security and secrecy, as well as exact timings.
Attendance at the celebratory event wasn’t compulsory, so we shortlisted venues and programmes with a wow factor that would appeal to the 200 predominantly female participants. The five-star Grange St Paul’s spa hotel, overlooking St Paul’s Cathedral and a stone’s throw from Shakespeare’s Globe, combined all the elements for a great event with easy access from anywhere in the UK.
We managed all the logistics to bring the live event to life – including developing the event website; managing delegate communications; liaising with the client, venue and suppliers; booking travel; event branding; and designing and printing the event collateral. We worked with an audio-visual partner towards a production that would heighten anticipation on the night and culminate in a grand reveal on the stroke of 7pm.
The live event kicked off with a warm welcome and registration, followed by a relaxing afternoon tea on the stunning roof top terrace of The Grange with views across London. The evening programme led with the surprise launch announcement and a demonstration of the new appliance with a celebrity chef during a themed gala dinner. An exciting atmosphere continued to permeate the evening as demonstrators took the opportunity to view and learn about the new Thermomix. As the event drew to a close, the guests were accommodated overnight in luxury.
The following day, the agenda got down to business with an immersive programme of sessions and demonstrations. We had created 34 “cooking stations” dominating two floors of the hotel, plus a mobile kitchen and preparation area, so demonstrators could put the new Thermomix appliance through its paces.
Feedback from the participants revealed they were thrilled by the surprise product reveal, and they reported leaving the event feeling energised and inspired to get out and introduce the new model.
Event services that made this a success
Venue Search & Management
From finding the right venue and accommodation to managing the complexity of a live event, our partnerships and negotiating power enable us to secure great venues and great value, too.
Project Management & Consultancy
If you’ve a clear picture of what you want, we’ll make it happen. If you don’t, we’ll relish the challenge of developing your ideas to answer the brief. And our rigorous project management will bring it all together seamlessly.
Registration & Delegate Management
We reflect the importance of your delegate relationships in all our communications, as well as offering numerous creative options to enhance the delegate experience over the whole event lifecycle.
A cohesive look and feel is a key ingredient of your event, so our talented designers will develop your programme theme and ensure your brand is reflected consistently across every touchpoint.
Whether you need us to arrange trains, planes or automobiles, or want to minimise your carbon footprint, our travel specialists will provide you with a first class, ATOL-protected service for the entire journey.
From conferences and product launches to training events and celebrations, our exceptional TTA logistics team will leave no stone unturned to ensure even the most complex on-site programme is designed, directed and managed to perfection for you to produce a successful event.
Like what you see?
Your event will be as individual as your business and delegate objectives. So speak to a member of our team to find out how to bring the TTA experience to your big occasion.
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